A South African rapper, out of the heart of Johannesburg. Transcending the face of African Hip Hop, and moulding into a sound that is imperfect, a sound that is ambiguous, ground breaking and earth shattering, a sound that is breath-taking, an extraordinary sound, the sound of a new generation. Priddy Ugly is pioneering a sound and style that will take South African and African Hip Hop to international platforms. "Words are my pencil, beats are my paper, music is my art, and style.. Well that's in my genes, and the fit is so comfortable."